John Lewis Christmas Advert 2024 Meaning. Now recognised as one of the hallmarks of the british festive season, this year's john lewis christmas advert is called the gifting hour, and follows the story of two sisters. John lewis and partners have officially launched their 2024 christmas advert titled the gifting hour.

It features the song ‘sonnet’ by former verve frontman richard ashcroft. The john lewis ad is the origin for all the christmas advert mania currently circulating on our tv screens.